That “this is it” feeling. In font form.
Beautiful, reliable fonts for real-world design.
Up Up Creative is an independent type design studio crafting typefaces that balance artistry with usability.
Featured Collections
Fifty Fifty Serif Font Family with Italics
Slight Script Font
Ten Pounds, a Hand-Drawn Serif Font
Coax Sans Serif Display Font
Stoic Script Font
Flatline Sans Font Family
Think Sans Serif Font
Auteur Script Font - A Calligraphy Font
Goodwood Sans Serif Font Family
Aghast Sans Serif Font
Fifty Fifty Serif Font Family with Italics
Kicktype, a Sport-Inspired Condensed Sans Serif Font Family
Mr Christo Script Font
Wild Chance Complete Serif Font Family
Midnight Edition Complete Serif Font Family
Blomma, A Hand-Drawn Display Serif Font
Fifty Fifty Serif Font Family with Italics
Coax Sans Serif Display Font
Wild Chance Complete Serif Font Family
Aghast Sans Serif Font
The right tool for the type job
Sans for structure, serif for sophistication, script for flair—you know the drill. This is where you’ll find the style that suits your project best, sorted to keep things simple.
Perfect Pairing
Effortlessly modern, quietly luxe. For timeless wedding designs that whisper sophistication.
Zoxi Script Font
Daily Sans Complete Sans Serif Font Family
Editorial Energy
A striking combo for wedding stationery, book illustrations, and brand storytelling.
Blomma, A Hand-Drawn Display Serif Font
Midnight Edition Complete Serif Font Family
Trusted by the people behind what you watch, read, and love.
Live Font Previews
Test drive all Up Up Creative fonts on the product pages so you can see just how they'll look with your own text. Plus, preview every single character.
Commercial Licenses
The Up Up Creative standard desktop license allows both personal and commercial use. If that doesn't cover you, I offer several other licenses, too.
Instant Download
You'll be able to directly download after checkout, plus you'll receive a secure link via email just in case. Create an account for easy access to all orders.
Behind the Fonts
If anyone (including me) had known that a font designer was something you could be for a job then surely we'd all have predicted this. My only real nickname growing up was Julie Twelve (as in Times 12, the required font for papers in high school) since people said my handwriting should be a font in Word.
Thoughtfully crafted typefaces for creatives who trust their instincts.
creatives who trust their instincts.
Tips, Tricks, and How-Tos
Looking for font tips, inspiration, or licensing advice?→Read the blog
[img1] [img2] [img3] [img4]
Now Trending
Type: Sans Serif Font
Think Sans Serif Font
Meet Think, a varied-width sans serif font with fun options. At first glance, Think appears to be your standard all-caps mono weight sans. But if you look more closely, you’ll see that Think pairs wide and narrow characters to create a bold, eye-catching look that’s perfect for headlines, editorial design, monograms, branding, logos, poster design, and more.
Type: Serif Font
Fifty Fifty Serif Font Family with Italics
** NEW IN 2025: Fifty Fifty has been expanded into a multi-weight family.
Fifty Fifty is an editorial serif font (regular and italic) with smooth curves and more than 100 ligatures. It’s gorgeous in all caps, but the lowercase letters can really hold their own. Fifty Fifty is perfect for headlines, editorial design, monograms, branding, logos, poster design, and more.
Type: Script Font
Mr Christo Script Font
Type: Serif Font
Ten Pounds, a Hand-Drawn Serif Font
Ten Pounds is a fun, hand-drawn serif font with tons of character (and tons of characters!). It's perfect for branding, poster design, t-shirts, invitations, design for children, and editorial design.
Type: Sans Serif Font
Coax Sans Serif Display Font
Coax is a cool (mostly) sans serif display font with high-end details like oblique-stressed round letters and a sprinkling of asymmetrical geometric serifs. Coax is destined for your next branding, advertising, or editorial design project. Also Great for headlines, monograms, logos, wedding invitations, and more.
Designers say the nicest things
Real feedback from people who actually use the fonts—in brands, books, and beyond.
Joanna Griffin
Everything Julie does is top quality, and FiftyFifty is no exception! I had the original version, which I thought was awesome, but the added weights and features of the latest update make it even better. Glyphs are plentiful and well-organized. Love <3
Erin Deegan
So many alternates and ligatures! A lovely, light script font that is so versatile. Perfection!
Vanessa Harrison
This is a beautiful, classy font that elevates every project I use it in. Excellent work! Thank you!! x, Vanessa
Erin Wilson
Julie's fonts are all so well done and work so well. Nicely kerned and great style. Can't get enough!
Cindy McMillen
The font elevates the class of this serif with fun and a bit of whimsy, and the numbers are beautiful in character. Can't wait to use this one. Thank you.
Jan Shepherd
I love this font - it's so elegant and beautiful. I used it as part of a design contest submission and am happy to say that I was placed in the top 20 of thousands of entries - my prize more than paid for the font :)